Building Brand Strategies: Kevin Perlmutter on Sparking Customer Loyalty

Join us as we take a dive into the world of marketing with Kevin Perlmutter, chief brand strategist, Founder of Limbic Brand Evolution and author, who discusses the evolution of brand strategy, from traditional methods to a more behavioral science-based approach.

Perlmutter emphasizes the importance of understanding customer emotions and motivations to create meaningful connections with brands, plus discusses:

• The impact of AI on customer experiences and the necessity for brands to evolve continuously to meet customer needs.
• Why traditional brand strategy is broken and needs to evolve.
• Why understanding customer emotions is crucial for brand success.
• How people often care more about how brands make them feel than the products themselves.
• How your customer insights should drive brand strategy and messaging.
• Why brands should prioritize understanding customer frustrations and motivations.

Don't miss this episode and learn why it's never too late to build brand loyalty and start learning about your customers.

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