The Evolving Landscape of PR: ARKIVE's CEO Offers Industry Insight

In this episode of The Business RoundUp we take an inside look into the evolving world of public relations with Priya Dua, CEO of ARKIVE PR.

Dua offers insight into the various transformations taking place in the media industry over the past 10 years, plus: 

• The historical landscape of Public Relations
• The sometimes-cutthroat quality of the industry and mean girl approach that hinders professional growth.
• The increasing importance of soft skills and the building of client trust and relationships.
• Industry changes including the rise of AI.

Join us for this enlightening conversation and learn how we can forge positive changes within the industry.